Activated charcoal is a pretty hot topic as of late, and the world of health and beauty has embraced this powerful ingredient for its ability to draw out toxins and impurities, as well as its antibacterial properties. You can actually turn to activated charcoal to whiten teeth, and inVitamin’s activated charcoal toothpaste is an excellent option for this. There are a myriad of uses for activated charcoal, and because it is natural and non-toxic, activated charcoal has become very popular as a means of whitening teeth. InVitamin’s activated charcoal toothpaste does not disappoint.

After using this all natural toothpaste for one month, my family and I have definitely noticed whiter, brighter teeth. The fact that an activated charcoal toothpaste can naturally, safely whiten teeth is something we all appreciate, being ingredient-conscious people. My husband and I are both avid coffee drinkers and we have definitely found that through continued use of this activated charcoal toothpaste, the stains have been reduced.

If you really want to up your results, I recommend combining the inVitamin toothpaste with the inVitamin Natural Activated Charcoal Tooth and Gum Powder for even greater results.  Use the toothpaste for daily usage, then supplement the tooth powder a few times a week for even greater results.

Now, don’t expect the same results as bleaching or dentist-chair whitening (neither of which are the safest or healthiest options), but for a natural product, inVitamin’s natural toothpaste alternative is much more effective at cleaning and whitening teeth while also freshening breath. I love using activated charcoal to whiten teeth, and this is one of my favorite products to do so.

Keep in mind that while activated charcoal is safe, even for sensitive teeth, daily or too frequent use can lead to tooth and gum sensitivity and erosion. It is recommended that it be used in moderation. We find twice a week is sufficient to experience the benefits while avoiding the risks.

As is the case with any activated charcoal product, this toothpaste is black and can be a bit messy. That said, a little mess is worth the benefits. The taste is sweet but not saccharine – even my picky five year old likes it, and the spearmint definitely freshens breath. You need to brush gently for about five minutes to get the full effect, and you will want to rinse your mouth with water immediately after to remove the blackness from your teeth, but this is a small price to pay for such an effective product.

The ingredients are incredible – this product contains: Water, Glycerin, Hydrated Silica, Sorbitol Powder, Activated Charcoal, Xylitol, Sodium Lauroyl Sarcosinate, Xanthan Gum, Organic Piper Mentha Piperita (Peppermint) or Mentha Viridis (Spearmint) Oil, Citric Acid, Organic Cocos Nucifera (Coconut Oil), Stevia, Nisin, and Polylysine. Vegan. Non-GMO. Non-toxic. Fluoride-free. Gluten-free. Cruelty-free certified. Earth-friendly. And it is free of Triclosan, Sodium Lauryl Sulfate (SLS), Propylene Glycol (PG), Diethanolamine (DEA), microbeads, artificial colors, artificial flavors, and Sodium Saccharin. .

Pros and Cons

Here are the pros and cons of inVitamin’s Activated Charcoal Toothpaste:


  • All natural formula free from harsh toxins
  • contains organic ingredients where possible
  • Gently yet effectively removes stains to whiten teeth
  • Light, minty taste (we reviewed the spearmint flavor, but also available in peppermint)
  • Freshens breath
  • Cruetly-free formula and Leaping Bunny certified
  • Affordable – at $7.99 it is cheaper than other comparable charcoal toothpaste products
  • Made in the USA


  • A little messy – I use a SonicCare toothbrush and learned pretty quickly to keep it turned off when not actually in my mouth!!
  • Some users have noted this can lead to sensitivity and erosion when used too often


As you can see, the pros far outweigh the cons. As a natural toothpaste alternative, inVitamin’s activated charcoal toothpaste is an outstanding product and value, one that we will continue to use in our home.

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